Pro-Ject Juke Box E - Turntable - red - Project

I agreed with the former owner of the record store that we would continue to work together. He intended to offer hi-fi services in the future, I should have continued the record offer. So it came that my company was to be found from now on under the domain vinyl-audiophil.de, while his business was still operated under audiophile-vinyl.de.
In the further course of history he sold this domain, whereby until today two enterprises are to be found, which have however actually nothing more to do with each other.
(Note: we will probably change completely to klangheimat.de in 2022)

The online store I bought was already a completely outdated system that no longer met any eCommerce requirements. In countless hours I adapted the system to our hosting environment. It would take many frustrated nights until the store finally went online.
I will never forget how it felt when the very first order came in.
At that point, I didn't know in any way what I was actually doing. But it was leading to something. That endured at a time when there were no "click me quickly together" online stores in manifold. Of course, e-commerce was already a thing, but it hadn't gone mainstream yet.
Also, there were practically no records to buy on Amazon, JPC was still small and the competition very clear.
The business took its course, its first uncertain steps. The first records were packed in the living room and sent on their way to the customer. Since the online store was lacking in all areas, the old store was replaced by modern software and expanded several times.

In the following years we did practically everything to let our new store go as fast as it had come.
In a completely confusing jungle of Internet advertising & service providers, marketing agencies, rating manufacturer systems, payment service providers and real scoundrels, we dissolved our money into thin air faster than it came back in.
A painful process that would be commonly referred to as teaching money. We didn't know any better. Nevertheless, as a positive aspect from that time grew out at least the decision to deal not only one-sided with software (sound carriers), but also with hardware (Hifi systems & accessories).
This led to the fact that Klangheimat today can show as a unique selling point an all-encompassing vinyl offer and are similarly strongly represented in the Hifi equipment & accessories area. We started as a record store and slowly developed into an "all seller" in the hi-fi sector as well.
The development always took place under consideration of the original vision to serve record listeners and to offer them a special experience.
Therefore, the design of the sound home is still strongly phono-based and designed to meet the requirements of analog music reproduction. We neither demonize nor disregard digital music reproduction. It is a fascinating technology and at least mobile version in constant continuous use for myself.

In an almost unmanageable variety of brands and products, it was quite difficult for us to make the right choice of which items to offer. It is impossible to stand for everything on the market. In any case, it is not particularly advantageous and does not necessarily speak for a profound expertise to present oneself as a hi-fi supermarket. But where to start when you have practically no clue? Once again, experience showed the way. Learning by doing. We "did" and it was again partly quite painful. Annoyance at all corners and ends, and beautiful tone.
We had to rethink. Just as we wanted our customers to buy from us because of us, we wanted to buy from them because of others. We had to put aside pure product thinking and focus first and foremost on the contacts we were dealing with.
From then on, we looked first at the people behind the distributors of the brands in question before we thought about the product.
This eventually resulted in our current portfolio where we work with nice people and colleagues from bsw. Scheu Analog, Sieveking Sound, Speakers Corner, Audiotrade, High Fidelity Studio. Just to name a few.
Behind these products are great brands, behind the brands great people. And mostly these are produced by hand.

Digitalization is making its way into all areas of our lives. We want to take advantage of the good aspects. But where there is light, there is also shadow. It forces us humans into ever faster clock rates, to which we have not yet adapted ourselves emotionally. This has a noticeable, iever stronger negative influence on our being. We would like to create an antipole: We would like to give each person mindful spaces at their fingertips, where they can mindfully withdraw into moments.

In 2022, the stars are aligned for change. We will continue to grow and remain true to our promise: we give analog moments.
We will continue to expand our product portfolio, add new, interesting items, optimize processes and work on our service quality.
In order to get closer to our customers, we will also increasingly appear with our team in social networks.

Klangheimat Studio - Demonstration

From August 2022 we are able to demonstrate again. We have a new studio in new premises in which we would be very happy to visit by appointment .
Please inform yourself here about the Klangheimat Studio in Baiernrain near Holzkirchen in Upper Bavaria.

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